That’s an easy one. Cause he didn’t convince the grass roots influence networks first. Why have Google and Apple done so well in the last three years? Cause the grassroots loves them. That’s the powerroot of the industry. Ideas here don’t come from the big influencers and move down. No, they start on the street and move up. Anyone miss how Google got big? Not by throwing a press conference.
Ballmer should not listen to his PR team and instead should live the blogging way.