Are You Unhappy? Come to Indonesia. Welcome to Smiling Country

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Are You Unhappy? Come to Indonesia.

Welcome to Smiling Country 🙂

Tadi pagi mendengarkan talkshow Tanadi Santoso, bicara soal ranking negara ter-happy, Indonesia mendapatkan rating yang bagus!

Hal ini penting untuk memberi masukan kepada banyak pihat tentang Branding yang tepat bagi Indonesia.

Di saat saat tingkat stress secara global naik, ada fakta menarih nih…
Indonesia mendapatkan urutan ke 23 Negara ter-Happy.

Posisi Indonesia lebih bahagia (happy) ketimbang negara berikut ini yang saya yakin banyak yang menganggap hidup di negara berikut ini lebih menjamin kebahagiaan 😉

Negara, Ranking

  • China, 31
  • Thailand, 32
  • Malaysia, 44
  • Timor Leste, 48
  • Papua New Guinea, 76
  • Jerman, 81
  • Saudi Arabia, 89
  • India, 90
  • New Zealand, 94
  • Jepang, 95
  • Brunei Darusalam, 100
  • UK, 108
  • Israel, 117
  • Singapore, 131
  • USA, 150

Dengan Top 10 sbb:

  • 10. Luxembourg  – 7.6 points
  • 9. Guatemala – 7,6 points
  • 8. Canada – 7,6 points
  • 7. Sweden – 7,7 points
  • 6. Australia – 7,7 points
  • 5. Finland – 7,7 points
  • 4. Iceland – 7,8 points
  • 3. Austria – 8,0 points
  • 2. Switzerland – 8,1 points
  • 1. Denmark – 8,2 points

Selain ranking di atas juga ditemukan bahwa:

Mystery Shopping Providers around the world have participated in the Smiling Report 2009 which compiles customer service data from evaluations conducted across a spectrum of industries. The summary for 2008 includes answers to more than 2.5 million questions covering Smile, Greeting and Add-on sales in 66 countries.

Smiling 2008 was 77% compared to 82% in 2007 and 87% in 2004. The highest smiling country was Indonesia with 98% and the lowest was Pakistan with 44%. The best smiling industries were Health & Beauty Care and Transport with 86% and the lowest scores were in B2B with only 52%.

Add-on Sales scores have always been much lower than smile and greeting.

In 2008 it was 45% which is the same as in 2004. The score has been a bit better in 2005 51%, 2006 56% and 2007 48%, but now when sales is even more important it has dropped back to 45%. Highest sales score was in Pakistan with 82% and lowest is Finland with as low as 3%.  B2B had the highest scores for add-on sales 65% while Leisure had the lowest with 40%.

Greeting 2008 and 2007 was 81% compared to 88% in 2004. The highest greeting countries were Indonesia and Hong Kong with 98% and the lowest was Morocco at 48%. The best greeting was found in Government services with 94% while B2B had 70%.

Big gap between the Continents
Australia had highest scores of all continents, in Smiling 89%, Greeting 92% and Add-on Sales 58%. Africa had the lowest scores of all continents, in Smiling 61%, Greeting 51% and Add-on sales 33%.

Pernah juga di bahas di salah satu forum marketer club yang saya ikuti di Jakarta, ada fakta bahwa, untuk ukuran Singapura, membuat branding Layanan Singapore Airlines yang standard nya adalah Pramugari harus Caring dan ramah, katanya susah sekali. Mereka harus di training untuk murah senyum. Ini senyum palsu lho!
Beda dengan melatih Caring values untuk Pramugari Indonesia, tidak selalu sulit karena budaya ramahnya masih bagus. Dan ini terlihat dari Ranking, Indonesia ranking 23 sedangkan Singapore berada di ranking 131, jauh sekali bukan?

Saya setuju sekali jika untuk Pariwisata, Indonesia harus di branding menjadi Smiling dan Happiness!. Cukup kuat karena fakta menunjukkan ranking kita bagus dalam hal ranking kebahagiaan. Jangan sampai negara yang urutannya di bawah Indonesia malah berhasil menancapkan ke benak pasar bahwa negara mereka adalah “Smiling Country”!

Bagaimana kita jadikan:

Are You Unhappy? Come to Indonesia. Welcome to Smiling Country 🙂

Silakan check negara-negara dengan ranking di bawah Indonesia yang memakai “Smiling Country” sebagai branding nya, saya mendapatkan beberapa temuan. Ayo buruan dipakai ramai-ramai, jangan sampai dipakai oleh negara yang urutannya di bawah kita 😉

Sebagai pentutup artikel ini, saya selalu suka dengan inspirasi The 7 Laws of Happiness dari bung Arvan Pradiansyah:

If you want to be Happy, be Happy NOW! 🙂

Monggo silahkan dikomentari.

Reference:

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